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UTV Indiagames launches game for Swayamwar 3: Ratan ka Rishta
MUMBAI: UTV Indiagames has launched an official game for Imagine TV’s reality show, Swayamwar Season 3: Ratan ka Rishta.
This mobile game helps contestants play and try to win the hand of the TV actress Ratan Rajput.
Inspired from the show, the game has five levels: Swayamwar ka Joda, which will test the player’s skill to dress the swayamwar; Dil pe Nishaana, to strike directly at to-be-bride’s heart before the time runs out; Maha Shakti, to test toughness; Ring Golmaal, where the ring will be in a puzzle which will allow the player to reach the final; Shaadi Malaamal, where the to-be-bride will appear in different places in the Haveli and the player has to throw the garland around her neck to win her hand.
Talking about the game, UTV Indiagames COO Samir Bangara said, “Imagine TV’s Swayamvar series has been a hit with audiences since its first season and now with Ratan ka Rishta, the third sequel promises to entertain the masses at every stage. Gamers gravitate towards well-known brands on mobile app stores and so it made imminent sense to design a game for the show. We see a new facet opening up with television based games as well. We have seen fantastic response to the game with record downloads per day since the launch of the show and are confident that it will grow with every episode.”
Imagine TV’s Senior Director – Marketing & Communications Nikhil Madhok said, “The Swayamvar brand is very strong amongst the youth, especially since it’s about a young girl finding a groom for herself on her own terms. With the increasing importance of the mobile as an interactive medium amongst the youth, we felt this would be a great way to connect with them.
This game, developed by UTV Indiagames, helps the prospective audience engage with the brand in a fun and entertaining manner and hence delivers our message more effectively.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
