Applications
ImaginAsia to be present at BroadcastAsia, CommunicAsia
MUMBAI: Asia Pacific sales and business development specialist, ImaginAsia has announced new clients as part of its growing portfolio of technology and services for the TV and digital media market.
The company brings together senior Asian and industry expertise to provide clients with outsourced sales, business development, marketing and strategy consultancy for profitable Asian business growth.
The ImaginAsia team is working on a number of long term assignments for clients including GreyJuice Lab and RRSat, and also on short term strategic projects for firms such as Technicolor.
The company has established reseller and partner relationships across the region in key territories: Greater China, SE Asia, NE Asia, India and Australia/NZ.
The team will be in Singapore for Broadcast Asia and CommunicAsia in Singapore next week, representing a number of clients. ImaginAsia is actively seeking to expand its client base and reseller/partner network.
ImaginAsia CEO and founder Graham Cradock said, “Last year we came to Singapore with a business plan designed to help vendors overcome the complexities of the Asian market, forge strong relationships with local broadcasters and operators and maximise the considerable opportunities that this region offers. A year on, we will be in Singapore representing a number of clients, meeting with key broadcasters and operators and spending time with our reseller partners. It’s exciting to have achieved a considerable amount for the business in a short time and I am delighted that we are combining our strengths with vendors, partners and operators to ensure that Asian viewers have access to the best TV on the planet.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
