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Hungama Digital Media appoints Indranil Sengupta as marketing & brand GM

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MUMBAI: Hungama Digital Media Entertainment has roped in Indranil Sengupta as general manager, marketing and brand management.

Sengupta will be replacing Ashish Shah, who resigned nearly two weeks ago.

Sengupta moves in from Zee Enterprises as AVP marketing and brand management for Zee Café and Zee Studio. He was responsible for creating brand identity, framing strategies for creating awareness about the brand, and implementing pre/post launch promotional activities for brand building and market development.

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Sengupta will report to Hungama Digital Media Entertainment chief operating officer, consumer business and allied services Siddhartha Roy.

At Hungama, Sengupta will have a corporate role and work closely with the products team. He will take care of all the above the line (ATL) and below the line (BTL) activities for the interactive firm.

Sengupta has nearly 11 years of marketing experience and has previously worked with Hungama as account manager, client servicing for two years (2002-04). He has also worked with Rediffusion – Dentsu Young & Rubicam (now Rediffusion-Y&R).

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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