MAM
BBC Worldwide to represent Lonelyplanet.com ad sales
MUMBAI: BBC Advertising, the global ad sales department of BBC Worldwide, will now represent lonelyplanet.com in all global territories, following Australasian and US deals to sell its online advertising inventory.
The move comes as Lonely Planet achieved good traffic to lonelyplanet.com in June attracting 87 million unique users, a year on year rise of 62 per cent.
Lonely Planet was previously represented by Travel Ad Network in the US and AD2One for Australia and New Zealand.
Lonely Planet is a wholly-owned subsidiary of BBC Worldwide, which has managed the travel brand’s UK online sales since August 2009.
Lonely Planet MD digital Dominic Rowell said, “Bringing Lonely Planet together with BBC Advertising‘s team maximises the synergies between our two organisations and comes at an ideal time when Lonely Planet is poised for its next digital growth phase.”
BBC Worldwide Australia‘s regional director of ad sales Scott Hamilton said, “It has always been our intention to represent Lonely Planet in the critical territories of Australia and New Zealand. The brand is in great shape and I look forward to building on its success. The integration of these two fantastic properties considerably strengthens our advertising brand proposition in this region.”
The BBC Advertising team is responsible for international sales across its multi-screen portfolio including television, online, mobile and apps.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
