Applications
You Broadband deploys Ruckus’ managed Wi-Fi service
MUMBAI: Broadband service provider, You Broadband, has deployed Ruckus Wireless‘ managed Wi-Fi service offering within Mumbai‘s international airport.
Ruckus Wireless, the supplier of wireless systems for the mobile networking market, said Monday You Broadband has selected its ZoneFlexT 802.11n system as a managed Wi-Fi service offering within Mumbai‘s Chhatrapati Shivaji International Airport (CSIA), operated by Mumbai International Airport (MIAL).
YOU Broadband has installed Ruckus ZoneFlex 7300 series 802.11n smart Wi-Fi access points throughout CSIA‘s international and domestic terminals and is initially offering free multimegabit Wi-Fi services.
The Ruckus Wireless network, within CSIA, is managed by redundant ZoneDirector 3100 smart WLAN controllers located at You Broadband‘s network operations centre.
FlexMaster, a system-wide Wi-Fi services management platform developed by Ruckus, is also being used for gathering user‘s statistics, monitoring network traffic, generating trending information and remote diagnostics and troubleshooting.
You Broadband is leveraging Wi-Fi within CSIA to offer mobile gaming, free Internet access and ultimately video on demand services to airport visitors.
You Broadband plans to partner with device makers and content providers to offer value-added content services over Wi-Fi. The vast Wi-Fi network will also be available to support airport operation applications as well as airport vendors requiring network connectivity.
According to an official communiqué, since launching the service in April, You Broadband has seen a big spike in wireless usage to nearly 3,000 connections per day with 50 per cent of users staying online for 30 minutes or more.
Said You Broadband MD and CEO EVS Chakravarthy, “What we have done at Chhatrapati Shivaji is simply a harbinger of things to come. Changing market conditions, driven by an explosion of data traffic from wireless-only devices, present a new paradigm for fixed-line service providers and huge opportunities to offer new services and increase ARPU.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
