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BBC Worldwide to offer TV episodes to rent for first time on Facebook
MUMBAI: In a new venture for BBC Worldwide, the BBC‘s commercial arm is offering a series of digitally remastered Doctor Who stories to rent via Facebook.
By using Facebook credits, users visiting the official Doctor Who page will be able to stream a selection of nine stories (each containing several episodes) from the history of the Time Lord, including digitally remastered classics such as ‘Tomb of the Cybermen‘ as well as modern day favourites ‘Silence in the Library‘ and ‘End of the World‘.
‘The Greatest Show in the Galaxy‘ will be a Facebook exclusive, having never been released on DVD.
The episodes will be available for Facebook users in Europe, the US, Canada, Australia and New Zealand.
Once rented, episodes will be available to view for 48 hours.
BBC Worldwide CEO John Smith said, “As we have grown internationally, we‘ve seen through our Facebook channel that fans who are loving the new series are asking for a guide into our rich Doctor Who back catalogue. Our approach to Facebook and other leading edge platforms is to be right there alongside them in fostering innovation. We see this service as a perfect way to give our fans what they want, as well as a great way for them to get their fix between now and the autumn when Series Six continues”.
Facebook director, platform partnerships Christian Hernandez said,”Millions of people engage with their favourite TV shows on Facebook every day and we‘re now seeing broadcasters look at innovative ways to use Facebook tools to connect their fans with exclusive content. Through its Facebook page, BBC Worldwide is giving Doctor Who fans a quick and easy way to access these iconic episodes.”
Facebook credits provide a familiar and consistent payment experience, and a trusted space to store payment nformation. Credits can be purchased within an app, or through the payments tab within the users account settings.
Doctor Who is one of BBC Worldwide‘s flagship brands; sold to over 50 territories worldwide and with over 65 awards to its name.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
