MAM
Zeel hires Sulekha Sharma as ad sales national head
MUMBAI: Zee Entertainment Enterprises (Zeel) has brought back Sulekha Sharma as deputy vice president and national head, ad sales.
Sharma will report to Zeel ad sales EVP Ashish Sehgal.
It is a home coming for Sharma after a gap of two years. She was with UTV World Movies since February 2010 as associate VP and national head, ad sales.
Prior to that, Sharma was zonal head, north and east, Zee Cafe and Zee Studio.
Zeel executive director – revenue and niche channels Joy Chakraborthy said, “Zee fosters a culture of welcoming former employees with good track records and who want to re-join the organisation.We are glad to have Sulekha back with us.
” Sharma began her career in the editorial department with Strategic Newspaper.com in 1999 and spent two and a half years there. Her stint with ad sales started when she moved to The Times of India, where she was head of sub office, Visakhapatnam.
After spending five and a half years there, she moved to Zee, where she spent two years and four months, before moving to UTV World Movies.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
