MAM
Dilip Keshu is Whitefield’s CEO
MUMBAI: Global network of marketing solutions companies, Whitefield, has appointed Dilip Keshu as its chief executive officer with immediate effect.
Keshu will be based in Whitefield‘s New York headquarters, and oversee the firm‘s global operations in London, Bangalore and Chennai.
Keshu comes to Whitefield Marketing Group from Xchanging, a FTSE-listed company. As both a member of Xchanging‘s management board and group chief customer officer, he ran sales, relations, service and marketing functions across US, UK, Europe and Australia.
Previously, he was a member of the board and CEO of Scandent Solutions, which he took public. Subsequently, Scandent was renamed Cambridge Solutions, which was acquired by Xchanging in 2008.
Keshu said, “Whitefield stands at the threshold of a changing world of marketing, equipped with the best tools, processes and domain skills to help clients market new products in global geographies through innovative media solutions.”
Whitefield chairman Neeraj Bhargava added, “Dilip is exactly the tenacious, agile leader we need, with the right track record to grow Whitefield. His extensive global management experience and deep understanding of the shift from traditional media to digital prepares him well to build a company capable of delivering innovation and sustainable growth.”
Keshu holds a Master of Technology degree from the Indian Institute of Technology and lives with his family in Princeton, New Jersey.
Whitefield aims to increase marketing ROI by applying insight, harnessing new technology, exercising creativity, and exploiting scale and global reach. The company‘s client list includes retail, advertising, travel, entertainment, and media brands.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
