MAM
Dilip Keshu is Whitefield’s CEO
MUMBAI: Global network of marketing solutions companies, Whitefield, has appointed Dilip Keshu as its chief executive officer with immediate effect.
Keshu will be based in Whitefield‘s New York headquarters, and oversee the firm‘s global operations in London, Bangalore and Chennai.
Keshu comes to Whitefield Marketing Group from Xchanging, a FTSE-listed company. As both a member of Xchanging‘s management board and group chief customer officer, he ran sales, relations, service and marketing functions across US, UK, Europe and Australia.
Previously, he was a member of the board and CEO of Scandent Solutions, which he took public. Subsequently, Scandent was renamed Cambridge Solutions, which was acquired by Xchanging in 2008.
Keshu said, “Whitefield stands at the threshold of a changing world of marketing, equipped with the best tools, processes and domain skills to help clients market new products in global geographies through innovative media solutions.”
Whitefield chairman Neeraj Bhargava added, “Dilip is exactly the tenacious, agile leader we need, with the right track record to grow Whitefield. His extensive global management experience and deep understanding of the shift from traditional media to digital prepares him well to build a company capable of delivering innovation and sustainable growth.”
Keshu holds a Master of Technology degree from the Indian Institute of Technology and lives with his family in Princeton, New Jersey.
Whitefield aims to increase marketing ROI by applying insight, harnessing new technology, exercising creativity, and exploiting scale and global reach. The company‘s client list includes retail, advertising, travel, entertainment, and media brands.
Brands
Paytm taps Ujas Shah as vice president for sales, business development
Veteran executive to drive swiping devices and merchant-led growth
BENGALURU: Paytm has appointed Ujas Shah as vice president—sales business development, reinforcing its push to scale offline payments and device-led monetisation as competition in fintech intensifies.
In the role, Shah will lead business development for swiping devices, shape go-to-market strategy and oversee profit-and-loss execution across Paytm’s offline payments stack. His remit includes expanding distribution, tightening merchant lifecycle management and rolling out KPI-led sales systems aimed at improving acquisition and retention.
The appointment reads like an operational signal from the top: execution, discipline and scale now matter as much as growth. Industry executives say device-led payments, long viewed as margin accretive, are back in sharp focus.
Shah is a long-standing Paytm executive, having previously served as national sales head, assistant vice president and general manager for sales. Before joining the company, he held senior roles at Kinara Capital, where he was field sales head, and earlier at Idea Cellular, Tata Teleservices, Samsung Electronics and Asian Paints.
His two decades across telecom, consumer and fintech businesses give him a rare, cross-sector view of distribution-heavy models: an asset as Paytm looks to extract more value from its merchant base amid tighter capital and higher investor scrutiny.
