Applications
Samsung launches free 3D VOD service in India
MUMBAI : Samsung Electronics has launched its 3D Video-On-Demand (VOD) service for owners of Samsung Smart TVs.
Existing and new owners of Samsung Smart TVs will be able to access the 3D VOD content at no additional cost by downloading the ‘Explore 3D‘ application available on Samsung Apps. A total of more than 30 3D clips have been made available.
As a start, the 3D content will include movie trailers, music videos, children‘s classics, as well as lifestyle videos and documentaries. As part of Samsung‘s collaboration with Dreamworks, the service will feature exclusive 3D movie trailers from How to train your dragon, Shrek4, Megamind and Kung Fu Panda 2 as well as music videos from pop bands — Girls Generation, Super Junior and BoA.
In addition, shorts from children‘s classics such as Pinocchio, Aladdin and the Magic Lamp; lifestyle videos such as Mercedes Benz Classic Collection; and IMAX documentaries such as Grand Canyon Adventure, will also be made available through the service.
Samsung expects to increase the 3D VOD content to 100 by the end of 2011.
Samsung India VP-AV business Raj Kumar Rishi said, “Samsung has explored a number ways to allow consumers to enjoy 3D content at the touch of a button. This is why we have launched the 3D VOD service. In order to better meet the needs of our discerning consumers, we will continue to expand content provided through 3D VOD service. This serves to reinforce our commitment to our consumers, and by raising the bar, strengthens our global leadership in TV technology and competitiveness.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
