MAM
Turner Broadcasting sets up internal agency for connect with clients
MUMBAI: Turner Broadcasting System Asia Pacific, Inc is restructuring its sponsorship and promotions department to Turner Media Solutions, a full-service in-house agency designed to create customised marketing solutions.
Turner Media Solutions will aim to develop holistic campaigns to connect advertisers with audiences across Turner‘s 12 entertainment brands, the company said.
Coinciding with this announcement is the launch of TurnerMediaSolutions.com, an online creative hub showcasing Turner‘s entertainment portfolio as well as a library of campaign innovation and case studies.
“As a leader in kids‘ and entertainment content creation we‘re well placed to offer our clients this core expertise, crafted exactly to their business needs. Whether partners want to engage with kids in India, families in Australia or affluent travelers in Japan, TurnerMediaSolutions.com provides immediate insights into how we can help create something truly unique that will deliver on their objectives,” said Turner Media Solutions director Con Apostolopoulos.
From animation and customised game development in the kids‘ space to original programming throughout Turner‘s portfolio of channels, Turner Media Solutions intends to integrate brands with its programming and characters across TV, web, mobile and live events.
Leveraging the expertise and broader reach of Turner‘s research and communications team, and retail specialists across the region, the in-house agency aims to add significant value to company‘s partners.
“Through Turner Media Solutions, we aim to establish close connections with clients and agencies and hope they‘ll find our new online creative hub an invaluable resource. We‘re committed to creating a very fluid conversation with our clients and TurnerMediaSolutions.com is a great springboard for new ideas,” stated Apostolopoulos.
MAM
Backslash 2026 report: Why human presence now matters more
Six cultural shifts reveal why human presence is the new badge of value
NEW YORK: In a year when artificial intelligence has churned out oceans of content, cultural intelligence unit Backslash argues that what people now crave is something far less automated. Its 2026 Edges report lands with a clear thesis: culture is searching for proof of human.
Backslash, which serves the agencies of Omnicom Advertising, publishes the Edges report annually to spotlight global cultural shifts with enough staying power to shape brand futures. This year’s six new Edges suggest the pendulum is swinging away from frictionless perfection and back towards craft, provenance and visible effort.
After a flood of AI generated output, audiences have developed a sharper instinct for what feels synthetic and what feels real. The telltale signs of care, quirks and even flaws are becoming signals of value.
“We’re entering a moment where output is cheap, but meaning is not,” said Backslash director of cultural strategy and co author of the report Cecelia Girr. “Technology can do more than ever before. The harder question is whether we want it to. In this next chapter, humanity itself becomes the differentiator.”
The six edges for 2026
- Dark mode: As algorithms flatten taste and feed everyone the same stream, people are retreating into private corners and cultivating one of a kind identities. Meaning, it seems, lives in what does not scale.
- Digital friction: After decades spent polishing away every obstacle, culture is warming to technology that slows us down on purpose. Boundaries and built in limits are being reframed not as bugs, but as safeguards for being human.
- Discomfort zone: In a world engineered for ease, struggle and risk are staging a comeback. Discomfort is becoming aspirational because it signals growth and a more vivid sense of being alive.
- Awakened world: Exhausted by auto pilot living, people are seeking experiences that sharpen awareness and re enchant everyday life. Attention is the new luxury.
- Modern civility: After years of rule breaking and norm shredding, total freedom is starting to feel tiring. Shared codes of conduct are re emerging as a pathway to mutual respect and calmer discourse.
- Archive authority: As digital footprints stretch indefinitely, questions about ownership and memory are intensifying. Who controls what is preserved, what is deleted and who gets access to our collective history may be the next cultural battleground.
If 2025 was the year of machine made abundance, Backslash suggests 2026 will reward what feels unmistakably human. Not louder, not faster, but more intentional. In an age of infinite output, proof of presence could be the most powerful brand asset of all.
