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New BBC iPlayer for TV launched
MUMBAI: BBC has launched a new version of BBC iPlayer for TV.
For the first time, BBC iPlayer on TV is personalised, specifically designed for the living room, and easy to use. The new version gives audiences the control they want directly on the TV, in a design custom-built for the living room, so that the BBC iPlayer experience feels just like TV.
The new version is:
Just like TV – a new, simplified, highly visual TV-friendly design that is as simple as flicking through channels when watching TV
Easy to use – vastly improved search to help you find programmes with little effort, quick access to programmes you choose as your favourites, and recommendations to help you find something new to enjoy
Personalised – make BBC iPlayer your own by choosing your ‘favourite‘ programmes, viewing previous search results, and getting right back to the last programme you watched
BBC iPlayer is now available on more than 300 different connected TV devices, and this new version – launching initially on Sony‘s PlayStation 3 – will be coming to many more TV screens in the coming months as BBC iPlayer evolves beyond catch-up into a complete connected TV experience.
BBC GM programmes and On Demand Daniel Danker said, “With today‘s announcement, we‘re transforming iPlayer in its most natural home: right on the living room TV. By creating a product that‘s as simple and intuitive as flicking through TV channels, the BBC is bringing on demand television to mainstream audiences across the UK.”
Last week, Ofcom reported that 10 per cent of TV sets sold in the UK are Internet ready.
“BBC iPlayer is already available on over 300 connected TVs and blu-ray disc players, which has resulted in a five fold growth of iPlayer on TV over the last six months alone. At this rate of growth, in the next few years we could well see over half of iPlayer use directly on the living room TV,” said Danker.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
