MAM
Pearson to release Ramesh Kumar’s book on marketing
BANGALORE: Education book publisher Pearson Education (Pearson) will be releasing Dr S Ramesh Kumar‘s‘Case Studies in Marketing Management‘ in Bangalore tomorrow. A paperback edition of the 392 pages book costs Rs 450.
Case Studies in Marketing Management is meant for postgraduate students of management with a specialisation in marketing.
Amongst the 25 case studies are included Shanghai Jahwa: Liushen Shower Cream (A); Hyundai Car‘s Marketing Strategy; ITC in Rural India; Cineplex Entertainment: The Loyalty Program; Super Shampoo Products and the Indian Mass Market; Shoppers Stop: Targeting the Young; The Wii: Nintendo‘s Video Game Revolution; Shiny Provision Store: Retailing Challenges in the Indian Context; The Brand in the Hand: Mobile Marketing at Adidas; Nike Inc: Developing an Effective Public Relations Strategy; and Dabur India: Globalisation among others.
Pearson says that Indian business schools have suffered a dearth of Indian cases, especially ones that offer consumer insights that challenge students. This book is meant to fill the lacuna with a number of real-life cases on the Indian context, allowing students to appreciate and compare the different challenges that marketers face in the emerging Indian scenario.
Further, Pearson says that several cases have been drawn from the renowned Ivey Business Case collection in discussion with Prof. Paul Beamish, based on his intricate understanding of the emerging markets, and the editor‘s rich academic experience with regard to the Indian context. The cases were selected specifically to blend theory with practice, with a difficulty level that encourages effective comprehension of the issues involved. The Indian cases added to the collection are meant to illustrate the finer aspects that a management student needs to be aware of while dealing with the Indian context.
Kumar, a Professor of Marketing at the Indian Institute of Management Bangalore (IIM-B), has academic and industry experience of over 30 years and has authored eight books on marketing and consumer behavior – this includes co-authored book with Leon Schiffman and Leslie Kanuk who are some of the pioneers in the field of consumer behavior, and has published in several journals that are reputed for their academic rigor and practical relevance. He was awarded the ICFAI Best Teacher Award by the Association of Management Schools.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
