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Third Social Media Summit takes place in October in the US
MUMBAI: YellowWood Group CEO, senior marketing strategist Olalah Njenga will be the keynote speaker for this year’s All Women’s Social Media Summit on 22 October in the US.
Njenga will deliver a message of ‘Broadcast Your Brilliance’ to the event attendees. She said, “Everyone has a brilliant exceptional thing that should be shared with the world. We all have gifts that represent the very best within us. Many of the platforms in the social web are vehicles that can help anyone broadcast their brilliance to the world.”
For the Third Annual All Women’s Social Media Summit, a five-member expert female panel has also been assembled to share advice and tips on this year’s theme of: ‘How to Stay Connected without Becoming Overwhelmed.’
Njenga will keynote during the special VIP luncheon. She added, “Women need a vehicle like the Women’s Social Media Summit where they can be exposed to different ways of thinking. I will share how to navigate and leverage the social web so they will leave with real information to help them broadcast their brilliance in a way that’s true to who they are.”
Social media expert and author Martin Brossman will serve as Moderator.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
