MAM
DHL is Manchester United’s first official training kit sponsor
MUMBAI: DHL has become Manchester United‘s first official training kit sponsor.
The new four-year-agreement sees the DHL logo included on the clubs‘ training kit worn by all first, reserve and youth team players during domestic competitions and builds on DHL‘s relationship behind the scenes at the club.
DHL has been the club‘s Official Logistics Partner for a year and played a key role supporting United‘s pre-season tour of the US and will continue to work hard to help deliver success on and off the pitch.
To mark the extended partnership, and as part of United‘s celebrations of its record-breaking 19th top-flight championship win last season, the logistics company will be delivering the Club‘s gift to its fans attending this evening‘s match against Tottenham Hotspur – 73,000 specially-commissioned commemorative scarves.
DHL Express (Europe) CEO John Pearson said, “We‘re delighted to be extending this strategic partnership which will see DHL getting more involved in the behind the scenes operations of Manchester United and supporting the club in its continued success Building on our current relationship with the world‘s biggest football club reflects our ability to provide unparalleled logistics services for customers across the globe”
Manchester United CEO David Gill said, “This deal breaks new ground in the English game. We are delighted that DHL has extended its partnership with the Club to include the training kit. DHL‘s global presence and international standing are a perfect fit for the world‘s most popular football club.”
Commercial Director Richard Arnold said, “This is a deal that continues to demonstrate the Club‘s position as the most innovative and successful in the game. DHL have been a great partner to work with and have integrated with the Club‘s operations seamlessly. The work they did around this summer‘s US tour was striking and we are looking forward to developing a broader relationship in the future.”
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
