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Panasonic to unveil products at IFA 2011 in Germany
MUMBAI: Consumer electronics major Panasonic will be exhibiting a range of its energy solutions and latest lineup of network-enabled AV products at Internationale Funkausstellung Berlin (IFA) 2011, scheduled to be held at Messe Berlin in Germany from 2 to 7 September.
Panasonic is aiming to become the number one Green innovation company in the electronics industry by 2018, the 100th anniversary of its foundation. In line with this goal, the Panasonic booth at IFA 2011 will showcase its energy solutions business that offers comprehensive energy solutions for the entire home and entire town around the globe.
The company will also highlight its latest network-enabled AV offering, from the VIERA Connect IPTV services that bring a whole new television experience to its enhanced Full HD 3D product lineup for homes and professionals.
The Panasonic booth consists of the following three main areas:
Energy Solutions Zone: Panasonic will present its main energy
solutions products for energy creation (solar panels, fuel cells), energy storage (lithium-ion storage battery systems), energy savings (LED-LCD televisions, heat-pump heaters, LED lighting), and home energy-management systems (HEMS).
Digital AV Network Zone: This zone will allow visitors to experience a whole new level of entertainment created through the networking of various AV products around the television. The technologies on display will include a range of applications built for VIERA Connect – a new cloud-based service designed to usher in a new era for television – as well as Digital Living Network Alliance (DLNA) products.
Full HD 3D Zone : Visitors will be able to experience Panasonic‘s Full HD 3D world comprising its latest 3D products and technologies: for example, a 3D display monument built with 3D plasma displays, including what the company claims is the world’s largest 152-inch display; Full HD 3D home theaters that deliver stunning high-quality images, Full HD 3D consumer video recorders; the latest 3D VIERA televisions and Blu-ray Disc recorder/players; sound systems; and 3D projectors.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
