Applications
50% of tablet owners view movies, TV shows on the device: Study
MUMBAI: A new research could be a revelation to both content producers and providers alike. According to New In-Stat, 50 per cent of tablet owners are viewing not only feature-length movies on their device but TV shows as well.
Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications.
Tablets, in particular, have become a primary video device, both inside and outside the home. By 2015 research projects that 65 per cent of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption; content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalisation, and mobility.
Additional research findings include:
-Frequent mobile video users will more than triple over the next five years
-Nearly 50 per cent of 18 to 24 year old smartphone/tablet owners frequently social network about TV programmes currently being viewed
-86 per cent of smartphone/tablet users will view video on their mobile devices
-Nearly 60 per cent of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
