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Sports feed share: Prasar Bharati wants equal split in revenue
NEW DELHI: Prasar Bharati has proposed an amendment to a sports telecast Act that would give Doordarshan an equal revenue share, something that the private sports broadcasters are sure to oppose vehemently.
The Prasar Bharati board, which met today, came up with this proposal of amending the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act in a way that would lift their revenue share from the current 25 per cent to 50 per cent.
The Information and Broadcasting Ministry will be requested for immediate implementation of this recommendation because of the heavy financial consequences being imposed on Doordarshan due to the unequal playing field provided under the present scheme under which DD gets 25 per cent of the commercial revenue despite handling the marketing on the channel.
In the present arrangement, the private broadcaster who shares the feed with Doordarshan under the mandatory clause gets to pocket 75 per cent of the revenue that Doordarshan earns from the telecast.
Indiantelevision.com, however, could not independently confirm a PTI report on whether the equal revenue share proposal would be confined to events held abroad. Quoting sources, PTI. reported that “the Board decided that the revenues of the events held abroad and telecast by Doordarshan be shared on a 50-50 percent basis with the foreign broadcast partner”.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
