Applications
Get selects Pace to deliver converged services platform
MUMBAI: Pace has been selected by Norwegian cable company Get to develop the platform for its new converged home service.
The hardware platform, incorporating Pace’s new next generation Media Gateway and companion HD client device, will deliver media content and data to a variety of devices, giving subscribers the freedom to utilise GET’s services when and where they want around the home.
Using the Pace converged home platform, GET will offer over 440,000 subscribers a wider range of linear, OTT and on-demand content, applications and data services than ever before. The Pace Media Gateway will provide a central hub in consumers’ homes for the delivery and remote management of these services.
The Media Gateway can repurpose content for different screens to deliver a tailored, consistently enjoyable experience anywhere in the home, across TVs, Tablets, laptops and handheld consumer electronic devices.
The new Pace companion HD client device can be used in different capacities to give GET ultimate flexibility in how it rolls out its new services to consumers. It is able to act as a standalone cable or IP set-top box, or as a WiFi-enabled client device in an advanced home networking solution. As part of the home networking solution, subscribers can use the client device anywhere in the home to view content hosted centrally on the Media Gateway.
The client device provides media processing and digital connectivity capabilities in an extremely compact, stylish and low-power design, delivering brand appeal and energy efficiency.
Pace GM Shane McCarthy said, “Pace’s mission is to help its customers combat the complexity of delivering the connected home, enabling them to deliver a great experience for their subscribers. We are very excited that GET has selected our new Media Gateway and client products for its Connected Home service, giving us the opportunity to bring the deep expertise we’ve built developing similar advanced payTV
platforms for US operators to the European market for the first time.”
Get CEO Gunnar Evensen said, “Our customers have incredibly high performance and design expectations. We wanted a platform that would help us meet these expectations by giving us the tools to maintain a great day-to-day experience for subscribers while also taking new
leaps ahead in terms of our services. Using the Pace platform, we can strike this balance. Pace helps us stay in control and manage the complexity we face in delivering all the content our customers want, on any device, anywhere in the home.”
The Pace converged home Media Gateway’s advanced video processing capabilities and DOCSIS 3.0 modem support ultra-fast downloading and streaming of media content, expanding the range of content that GET can offer subscribers while maintaining a high quality viewing experience. The platform offers dual-band WiFi and Ethernet connectivity and distributes data using wireless networking to allow maximum flexibility for how content is delivered into and around the home.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
