Applications
Nokia Siemens Networks to unveil new innovations at IBC
MUMBAI: Nokia Siemens Networks will unveil its new technology that lets end-users to enjoy their content and services anytime, anywhere and on any device — at IBC2011 in Amsterdam.
Nokia Siemens Networks aims to demonstrate its position as a future-proof partner for entertainment solutions due to its open architecture and modular solution approach. This combines its own products alongside those from industry partners, allied with consulting and integration capabilities.
Nokia Siemens Networks now extends this offering – delivered via a single backend from the operator – with hybrid STBs.
These combine digital video broadcasting (DVB) via satellite, terrestrial or cable, with Internet access allowing their services to reach a wider audience helping operators to generate more revenue through broader content delivery.
Nokia Siemens Networks will showcase a multiscreen environment (across multiple devices and networks) with a harmonised, fast and intuitive user interface offering Internet and DVB based TV programmes, while ensuring a consistent quality of user experience.
Another showcase will demonstrate how communication and TV services can be blended.
This approach allows people to hold voice calls or online chat while watching video content on their smartphones, tablet PCs or TV sets.
Integration of this TV solution into an operator’s network environment, including its IP Multimedia Subsystem (IMS)** and customer databases, would enable services such as automated user authentication on every device. The service concept, developed together with an existing customer, enables service providers to blend TV and media with communications as well as Internet services.
Nokia Siemens Networks head of entertainment solutions Brook Longdon said, “The new capabilities enable operators to offer interactive, unmanaged OTT-TV services in addition to IPTV’s managed quality of service (QoS) to fixed subscribers, and via DVB. With this, they can not only attract more customers but also allow existing users to access the same services over various networks.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
