MAM
Two key appointments at Dentsu India
MUMBAI: Dentsu India Group has made another two key appointments. Ashwin Parthiban has joined Dentsu Communications, Bangalore as executive creative director, while Rajesh Bhargava has been appointed as GM, studio and production, Dentsu Marcom.
Based out of Bangalore, Parthiban will be heading the creative team at Dentsu Communications for Bangalore and Chennai. Operating from Dentsu India Group‘s headquarters in Gurgaon, Bhargava will oversee all studio and production related services for Dentsu Marcom offices in India.
Parthiban joins from JWT, Delhi where he has VP and senior creative director — Global Team Ford where he led creative across mainline, digital and direct on the Ford account in India. Prior to this, he led the 27-strong Chennai creative team as VP and senior creative director at JWT, Chennai.
Bhargava joins from Wieden + Kennedy, India where was head – production services. He began his 30 year career with Clarion Advertising (now Bates) in 1981. He moved to Contract Advertising in 1985 where he was for almost 20 years.
In June 2004, Bhargava was transferred to JWT, Delhi as associate vice-president – art and production. He has been with Wieden + Kennedy, India since April 2008.
Dentsu India Group executive chairman Rohit Ohri said, “Both Ashwin and Rajesh bring rock-solid competencies on board. Ashwin straddles creative across disciplines and categories. While he aces mainline creative, he also understands both digital and direct; he can ‘think creative‘ across each of these distinct practices and this allows for great integration.”
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
