Applications
Logitech’s new device helps navigate across shows
MUMBAI: With thousands of TV channels and seemingly unlimited choice of shows and movies, getting to the content consumers are looking for is often a challenge as they navigate among programming guides and juggle multiple remotes.
With this in mind, Logitech has unveiled Logitech Harmony Link, a small device designed to fit in next to the TV and media electronics and communicate over Wi-Fi with the free Logitech Harmony Link App for iPad.
After setup, the Logitech Harmony Link and the Logitech Harmony Link App work together to let iPad users browse a personalised schedule of their favourite shows, channels and genres to find something good to watch and – with one touch – turn on all the right devices and tune to the right channel.
Logitech Digital Home Group VP, GM Ashish Arora said, “Our research revealed that many iPad owners are using their iPad on the sofa while watching TV, many of them seeking ways to find out what shows are on. We set out to make this experience easier. Using Logitech Harmony Link and the Harmony Link App, iPad users can browse for what is on television, and with one touch of “watch now” icon next to the show of their choice, they can automatically turn on their TV and other electronics, and tune directly to the show they want to watch.”
Logitech Harmony Link delivers more than just a personalised programme guide to iPad users. By leveraging Logitech Harmony technology, it offers the activity- and device-based control provided by line of Logitech Harmony Advanced Universal Remotes. Users can select what they want to do, such as “Watch a Movie” or “Listen to Music,” and Harmony Link automatically switches your devices to the right settings – meaning that they won’t be fumbling with multiple remotes or manually switching inputs anymore.
Control from the iPad: The Logitech Harmony Link connects to one’s existing home wireless network to receive Wi-Fi signals from the Harmony Link App and turns them into IR commands that home-entertainment devices can understand.
Harmony Link can control up to eight devices, is compact (about the size of a hockey puck) and was designed to integrate with the home entertainment system. Harmony Link includes an IR mini-blaster accessory so you can control entertainment devices both inside and outside of a closed entertainment cabinet.
Harmony Link can even connect with more than one iPad at a time, letting multiple family members use their own iPad – with their own set of favorite channels – rather than fighting over a single remote.
Turn the Smartphone into a Remote Control: The remote control functionality of Logitech Harmony Link also works with the iPhone or iPod touch as well as with Android smartphones. Initially, smartphones will not receive personalised programme guides from the downloadable App; however, Harmony Link will deliver complete activity-based control over up to eight devices in your entertainment system. Now one can essentially turn the smartphone into a universal remote.
Moreover, Logitech has teamed with Rovi to provide programme information behind its free Harmony Link App. An important element to entertainment discovery, Rovi data includes show synopses, movie overviews, and images to give users a rich experience as they navigate through entertainment content and connect to the television guide.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
