Applications
PVR launches mobile applications for new-look website
MUMBAI: PVR Ltd. has launched an application for Android based phones, iPhone and iPad and Tablet users.
The application allows users to check show times of movies, select seats and book the tickets on the go. One can also locate the nearest theatre using the map.
PVR has completely revamped its website to make it faster and effective for its valuable customers. The new look of PVR website has been designed for the consumers who prefer online medium for booking movie tickets or get an update on any movie-related information.
The website also covers the complete movie life cycle – now showing, next change, coming soon along with the option of pre- booking and PVR Top 5 movie ticket sales at PVR Cinemas.
Speaking on the occasion, PVR Cinemas COO Gautam Dutta said, “We are pleased to launch PVR Cinemas applications for Android, iPad, Tablet and Iphone users. Today‘s world focuses on cutting -edge technology and design, therefore, considering the dependence on technology and increasing usage of gadgets, we decided to launch the application so
that it benefits our patrons. With the launch of this application our customers can book their tickets with just a few clicks of buttons on their mobile, thereby, making the lives of movie lovers easier and faster.”
PVR has also introduced the exclusive shopping cart facility to add F&B and combos to its user‘s cart. The cinemas locator section of the website integrates Google maps showcasing cinema picture gallery.
With the launch of new applications, PVR has reiterated its digital path and brought forth opportunities for online advertising.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
