Applications
UTV Bindass launches Superstud mobile app
MUMBAI: UTV Bindass, the youth channel, has launched a mobile application of its popular reality show Superstud School Of Flirt.
The show recently concluded its first season with Ashmit Patel as the host. It aims to decode the complex mind of a woman and has been designed to be a visual handbook of how to or how not to woo a girl.
As an extension to the show, the mobile application – Superstud Blackbook – will act as a wingman for the guys and help them get through the various stages of the dating process by providing them with all the information required to walk into a girl‘s heart.
The Superstud Blackbook is a one stop shop for what a woman wants and how a man can fulfill them, the channel said.
The app gives access to information which allows any man to plan the four important stages of impressing women: Ice breakers; Night out; Gear up; and Chat box.
UTV Bindsass business head Keith Alphonso said, “More and more youth today consume content on their mobiles and we being a youth channel its imperative that we tap this preference. Youngsters like accessing information on their finger tips and the Superstud Blackbook app does just that, it gives them access to all the information that a guy would require anytime & anywhere to impress his woman.”
The Superstud Blackbook app has been created by OML (Only Much Louder).
OML Digital director Shreyas Srinivasan added, “Mobile phones today are one of the most important media consumption platforms. Media companies have a huge opportunity to tailor their products to fit this segment and gain more traction among their audience. The Superstud Blackbook app takes the shows experience mobile and adds features which are beyond the show itself. The app lives up to its promise of being the ultimate wingman. It helps you plan the perfect date by giving you access to all the information you need at your fingertips.”
The app is available for free on all Android and iPhone devices.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
