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Sky Italia crosses 5 mn subscriber mark
MUMBAI: Sky Italia has announced that it has exceeded five million customers reaching 15 million people across Italy.
Since its launch in July 2003, Sky has established itself as Italy‘s most comprehensive multi-channel TV platform.
The company has delivered subscriber growth by consistently investing in programming, providing customers with an increasing choice of entertainment and a better viewing experience.
Sky has broadened its product offering and driven innovation in the Italian TV market. It has pioneered high definition broadcasting. Today more than two-thirds of all Sky subscribers take HD TV, while one-in-three take the MySky PVR,� the company said.
The company recently launched Sky Go, a new service that enables customers to watch live TV on the move via tablet devices. Another first has been the launch of Sky3D, Italy‘s first TV channel with 24 hour 3D programming.
Sky’s initiatives include:
SkyTG24 – Italy‘s most respected all-news channel
SkySport – evolutionizing the way live sports is broadcast, offering customers a unique viewing experience. This has contributed to not only the growth of Sky but also to the growth and development of the Italian football and sports industry.
Original programming – Productions such as �Romanzo Criminale’ have set a new standard for storytelling while SkyCinema is the leading supporter and promoter of the Italian film industry.
Sky Italia chairman and News Corp deputy COO and chairman and CEO, International, James Murdoch said, “It is a great achievement to be chosen by over five million Italian families. It is to the credit of Sky‘s first-class management team that the company has continued to deliver against a tough economic environment and I would like to thank Tom Mockridge, who led Sky Italia since its inception, for his contribution.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
