MAM
Triton Communications wins Add Gel Pens’ creative mandate
MUMBAI: Triton Communications has won the creative duties of Add Pens after a multi-agency pitch.
The account will be handled out of the creative agency‘s Mumbai branch.
Law & Kenneth was the incumbent agency.
Add Gel CEO Deepak Jain said, “We were looking for a communication partner who understood our needs and was able to create distinct and relevant communication, we liked the understanding exhibited by Triton and the ideas presented by them and decided to go with them.”
Triton Communications MD Ali Merchant said, “Add GEL is a leader in pens and a prestigious brand for us. We are proud to be partnering it.”
Triton Communications national creative director Renton D‘sousa added, “We look forward to ‘adding‘ a strong idea to Add Gel and subtracting competition from the category.”
Having achieved the leadership in Gel technology, Add enjoys a reputation for innovation in writing products.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
