MAM
Rose Audio Visuals ventures into audio storytelling launching RosePod
Mumbai: Rose Audio Visuals, founded by Goldie Behl, is expanding the storytelling realm by boldly fostering into the audio podcasting segment with the launch of RosePod. This innovative move introduces a range of meticulously crafted audio tales, spanning gripping mysteries, heartwarming dramas, enthralling love stories, and timeless mythologies, Rose Audio Visuals leverages AI-generated visuals to enhance the immersive experience. The launch features an interesting lineup of 100 original fiction shows and premium non-fiction shows along with Hindi Audiobooks, pushing creative boundaries and leaving a lasting impact on the hearts and minds of listeners.
Encompassing several kinds of audio stories ranging from love, mythology, mystery, drama, and more promising an unmatched auditory experience in Hindi followed by Tamil and Telugu. RosePod is making this accessible on 30 plus major streaming platforms including YouTube, Spotify, Apple Podcasts, Jio Savaan, Amazon Music, Gaana, and Hungama.
Talking about the vision of RosePod, founder Goldie Behl said, “Jumping into audio storytelling is a natural evolution, driven by our love for timeless stories and myself being a consumer of audio stories. In the world of sound, we’re not just expanding creatively but building a close connection with our listeners. While the audio space has its divisions, from informative to entertaining content, we’re reaching out to everyone through our wide range of stories since it’s a reasonable and accessible form of entertainment. Our content is for all kinds of listeners, making this journey more than growth—it’s a harmonious rhythm, weaving universal stories that bring us together.”
Join Rose Audio Visuals on this exhilarating journey as they unveil RosePod, orchestrating a sonic revolution that sets a new standard in the world of audio storytelling.
Brands
Zepto names Saurabh Kabra vice president for non-trade advertising
Former blinkit and ITC executive to drive Zepto’s ad-led growth
BENGALURU: Zepto has elevated Saurabh Kabra to vice president—non-trade advertising, partnerships and catalogue, underscoring the quick-commerce firm’s push to deepen high-margin revenue streams beyond deliveries.
Based in Bengaluru, Kabra will lead the strategic expansion of Zepto’s advertising and partnerships ecosystem. He was previously senior director and head of the non-trade advertising business, where he played a central role in building the company’s ad-led monetisation playbook.
Since joining Zepto, Kabra has worked closely with the chief executive’s office on strategic initiatives, contributing to the company’s rapid scale-up in India’s intensely competitive quick-commerce market. His elevation comes as platforms increasingly court brand advertising to steady margins and diversify revenue.
Before Zepto, Kabra held senior growth roles at Blinkit, serving as associate director of growth and city CEO for Hyderabad, where he led regional expansion and operational scaling.
Earlier in his career, he spent several years at ITC Limited, managing brands such as Classmate and Paperkraft and overseeing sales operations in the personal care business. He is an alumnus of Indian Institute of Management Calcutta.
Industry executives view the appointment as a clear signal that Zepto is sharpening its focus on advertising, partnerships and catalogue-led monetisation: areas increasingly discussed by investors as critical to improving unit economics in quick commerce.
