MAM
Star Plus sheds 20 GRPs, Sony gains 18
MUMBAI: The leading Hindi general entertainment channel (GEC) Star Plus has seen a dip in its viewership in the week ended 17 December, even if it maintains its numero uno position.
As per TAM data for Hindi speaking markets (C&S, 4+), Star Plus registered 330 GRPs (gross rating points) as compared to 350 GRPs it had clocked in the week before.
The fall can be attributed to the fact that the performance of three out of four of its top rated shows fell. Its fiction show Pratigya which was the no. 10 show last week, failed to appear in the top 10 chart. The channel also shed 13 GRPs during the weekend, compared to the previous week.
Sony Entertainment Channel (Set), meanwhile, has become the highest gainer of this week. The channel added 18 GRPs to its kitty and closed the week with 246 GRPs (last week 228).
Set‘s C.I.D (5.73 TVR) saw a healthy rise, while its crime based show Crime Petrol with 4.72 TVR and reality show, Comedy Circus Ka Naya Daur were back in the top 10 list.
Colors‘ remained on No. 3 and saw a marginal dip to close the week with 221 GRPs (last week 225). Zee TV saw an addition of 3 GRPs. It clocked 155 GRPs (last week 152).
Sab added 4 GRPs and ended the week with 121 GRPs (last week 117).
Imagine TV with 71 GRPs (last week 77) and Sahara One with 45 GRPs (last week 41) are two next in the list.
This was the last week for Star One as it went off air and is now replaced by Life Ok. The channel last recorded 44 GRPs (last week 40).
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
