MAM
M&C Saatchi wins T24 Mobile creative account
MUMBAI: M&C Saatchi has been selected as the creative agency for Future Group‘s T24 Mobile.
T24 is an “unpaid” GSM mobile service and an alliance between Tata Teleservices and Future Group.
Confirming the development, Future Media and Future Telecom, Future Group (Customer strategy) CEO Sandip Tarkas said, “T24 Mobile is one of the world‘s most unique initiative where we have loyalty programme associated with the services. We chose M&C Saatchi because we needed agency that has experience beyond creativity like in marketing and loyalty programme. To go forward with this the agency needs to segment customers and make segmented strategy and plan.”
Tarkas also added that the company will spend close to Rs 250 million by the end of the fiscal on the creatives for T24.
DDB Mudra and M&C Saatchi participated in the pitch.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
