MAM
Vimal Paan Masala awards creative duties to Yang
MUMBAI: Yang Communications has bagged the creative account of Vimal Paan Masala. Mudra was the incumbent agency.
One of the largest selling paan masala brands, Vimal Paan Masala‘s media spend for this fiscal is Rs 100 million.
Incidentally, Yang Communications managing partner Sanjay Sharma was handling the account at Mudra, when he was part of the integrated agency.
Sharma said, “We have nurtured this brand for the last four years and have been a partner in its growth. The client recognised this and has hence entrusted the duties on Vimal to us. It‘s heartening to begin the New Year on such a high note.”
Yang managing partner Anil Verma said, “Vimal as a brand has been very aggressive and creative in its communication for the last few years and we aim at taking this legacy forward.”
Vimal Paan Masala is a brand promoted by Lalwani industries.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
