MAM
Key leadership changes at Mindshare
MUMBAI: Mindshare announced today a series of management changes and key appointments to strengthen the media agency and position it for long-term success.
M Parthasarathy, currently the Leader-Business Planning, will now head the Client Leadership team.
Alok Sinha will get to oversee Strategy enabling ‘no-line’ thinking across India. Sandeep Pandey, on the other hand, will spearhead Consulting & Intelligence which involves analytics and modeling for better ROMI (Return on Marketing investment).
Anita Karnik will continue to handle Branded Entertainment and Activation. Jai Lala and Ashok Lalla will continue in their current roles managing Exchange and Digital.
Mindshare South Asia leader Ravi Rao said, “With this infusion of senior talent and expertise, I am looking forward to beginning the year with the Mindshare mantra: Original thinking that brings in thought leadership, innovation that aids in brand growth. Fueled by great ideas, intelligence and analytics, the focus will be on growing our existing clients behind a strong strategy and thrust in digital.”
The new appointments also include Rahul Thappa who comes in to manage North and rest of Mindshare South Asia. He has been entrusted with business operations in Pakistan, Srilanka and Bangladesh. He is back at Mindshare fold after a span of two years from his last position as MD of Mindshare Malaysia and the COO of Mail today.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
