MAM
WWK in licensing pact with Nick in India
MUMBAI: Wiesner Worldwide Kreations (WWK) has entered into a licensing agreement with kids entertainment channel Nick to sell Keymon Ache products in India.
WWK is a wholly-owned subsidiary of Wiesner Products Inc, New York and a fashion conglomerate, focused on product variety, brands, licensing and private labels.
The collection will be available under the apparel, footwear, bags and bag packs range.
The Keymon Ache merchandise designs will be crafted by designers from the US who have an expertise in developing products for licensed goods. The designs will be global in scope yet personal in nature, bringing a blend of both international flavours and Indian desires.
WWK VP-South East Asia Bhavna Jha said, “We are delighted to have Keymon Ache on our board and believe that this is an ideal fit for us. Keymon Ache has emerged to be a local hero of kids in India, in a short span of time since the show was introduced on Nickelodeon in May 2011. The success of the show lies in the 360 degree approach, adopted by the channel to promote the character, be it downloadable games, videos and ringtones. Keymon Ache is also popular on Facebook. We are proud to be associated with India’s first non-mythological contemporary show and be a part of this achievement by introducing Keymon Ache’s merchandise in India.”
Viacom18 Media Sr. VP- consumer products Sandeep Dahiya added, “We are excited by the opportunity to create this partnership. WWK has provided a platform to promote the popular character with kids by bringing out the special edition of Keymon Ache’s merchandise. We are certain that these products will be a rage amongst the kids and they will love them.”
Wiesner Products Inc., New York has already been associated with the licenses of Nicklodeon for Dora/Spongebo and Diego, the famous cartoon characters.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
