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Milestone Systems to adopt G7 Code of Conduct for artificial intelligence
Mumbai: Milestone Systems, provider of data-driven video technology software, has decided to adopt and implement the G7 Code of Conduct for advanced Artificial Intelligence (AI) systems, becoming one of the first companies to do so.
Milestone Systems CEO Thomas Jensen said, “We need rules to ensure AI is being developed to serve humanity. But companies should not wait for regulation. They must take their own steps to identify and resolve the weaknesses and pitfalls of the AI they develop,” When it comes to AI-enabled video, we have just scratched the surface of its potential benefits and uses. However, we also understand some of the pitfalls such as bias and false positives.”
“At Milestone Systems, we are taking significant steps to address potential weaknesses of our tools. By signing up to the G7 Code of Conduct we will continue to focus our efforts on building our software with trust, transparency, and accountability at the front of our minds.” He added.
The International Code of Conduct for organisations developing advanced AI Systems aims to promote safe, secure, and trustworthy AI worldwide. It was agreed by G7 leaders at the end of October 2023 alongside a set of guiding principles for the world’s most powerful democracies to follow when developing new AI systems.
Milestone System’s decision comes as the European Union has agreed on its own AI Act.
Applaud the AI Act –
Thomas Jensen says, “While we applaud the AI Act, it will take a while before it is implemented, potentially a couple of years. In the meantime, we believe companies should strive to stay ahead of the regulation.”
“We must not shutter innovation, but to prevent a public and regulatory backlash, AI businesses should be striving to build trustworthy AI. Adopting the G7 Code of Conduct is one such step all companies should take to help ensure responsible use of technology and foster public trust in the new possibilities it presents.” He added.
The G7 AI Code of Conduct can be found here:
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
