MAM
Law & Kenneth bags ING Life’s creative mandate
MUMBAI: Financial services company ING has awarded Law & Kenneth the creative duties for its life insurance arm, ING Life.
The media spend on this account is estimated to be in the range of Rs 180-200 million, though this doesn‘t include spends on events and promotions.
The Mumbai team will handle the account.
Rediffusion-Y&R was the incumbent on the business.
ING Life India executive vice-president marketing Mohit Goel said, “We have been through an ‘exciting and intensive‘ evaluation process, during the course of which we tested multiple advertising agencies on their strategic thinking and planning capabilities. The process followed by us was quite different from a typical evaluation of an agency, which is largely based on creative output and capability. We felt that Law & Kenneth‘s expertise in planning and strategy will add a lot of value to our business. We look forward to a fruitful and long-term relationship.”
Law & Kenneth chief executive officer and managing partner Anil Nair said, “Being chosen as the creative AoR (agency of record) by ING Life Insurance India is a matter of great honour and pride for us at the agency. ING Life India has big plans to achieve a leadership position in the life insurance business in India, and we are excited to partner it to fulfill that goal.”
JWT Bangalore has handled the creative mandate for this account in the recent past; the agency won the account in April 2008. The agency created a commercial for ING Bank that marked the brand‘s very first official campaign in India. Prior to 2008, the creative mandate for ING Bank (earlier known as ING Vysya Bank) was with Rediffusion.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
