MAM
Scarecrow celebrates 2nd anniv with launch of design division
MUMBAI: Celebrating its second anniversary in style, Scarecrow Communications Ltd. announced the launch of a design division by the name Scarecrow Designs.
The new division will provide exclusive design solutions to various clients and will be headed by Kapil Tammal as design director.
Scarecrow Designs also endeavours to produce pure graphic design content on its own. The in house designers and talent from design schools would be roped in to create merchandise (t-shirts, bags, accessories etc), which will be showcased at the Scarecrow Art Gallery and on www.scarecrowdesigns.net
Due to the retail boom, mall culture and entry of many international lifestyle brands in India, design has become extremely imperative.
Many national/international brands, more often, avoid spending on full-fledged ATL campaigns due to media costs. But what they can‘t avoid spending on is to create a look, feel and imagery of the brand where design is sacrosanct.
The idea behind the new identity of Scarecrow Designs is based on the phenomenon crop circles, which have been the biggest design mysteries in the world.
Scarecrow Designs design director Kapil Tammal said, “Scarecrow Designs is not a conventional design house. Design for communication is what my team will focus on. Certain brands need to be looked from a design perspective, so along with the routine advertising ideas, the team will wear a designer‘s hat and think of ‘designs‘ as and when needed. I wanted to form this kind of a team since long, and today it‘s finally happening!”
Scarecrow founder director Raghu Bhat said, “This is a systematic attempt to broaden our communication offerings. It is also a recognition of the great design talent in Scarecrow. “
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
