Brands
Weekend Unwind with: Pulp Strategy’s Ambika Sharma
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Pulp Strategy founder & MD Ambika Sharma.
With over 19 years in new marketing and product strategy, Ambika brings extensive experience in driving transformative growth through digital and technology with a focus on intelligent business solutions. Prior to founding Pulp Strategy, she held leadership roles in renowned international organisations. Pulp Strategy, under her leadership, is recognised as India’s youngest and most awarded independent agency, boasting 124 global and national accolades.
Without further ado here it goes…
Your mantra for life
Take life head on! Embrace change; it’s the only constant.
A book you are currently reading or plan to read
Currently into “The Art of War” by Sun Tzu
Your fitness mantra, especially during the pandemic
Swimming & Boxing.
Your comfort food
A warm bowl of homemade dal chawal (lentils and rice).
A quote or philosophy that keeps you going when the chips are down
“Tough times don’t last, tough people do.”
Your guilty pleasure
Indulging in a binge-worthy OTT series.
The last time you tried something new
Picked up shooting, after a long time.
A life lesson you learned the hard way
Trust your instincts; they rarely lead you wrong.
What gets you excited about life?
The thrill of exploring new cultures and places.
What’s on top of your bucket list?
To be a certified dive master.
If you could give one piece of advice to your younger self, what would it be?
When people say, you cannot do something, empathize, they are coming from a place of self-doubt. Trust your gut. Go for it.
One thing you would most like to change about the world
Deeper awareness about our culture.
An activity that keeps you motivated and charged during tough times
Adventure sports are my therapy.
What lifts your spirits when life gets you down?
Motorcycles.
Your go-to stress buster
Motorcycles.
What lifts your spirits when life gets you down?
Time with family and motorcycle rides (preferably together).
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
