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Roger Mincheff is Myspace Entertainment president
MUMBAI: Online social network Myspace has tapped Roger Mincheff to lead Myspace Entertainment as president.
Myspace Entertainment will be Myspace‘s internal production and entertainment division responsible for original programming and content.
Mincheff has inked his first deal with Fox Digital Entertainment and Kia Motors to deliver ‘Wolfpack Of Reseda‘. The original web series blends workplace comedy with the supernatural.
The first season follows 20-something Ben March, whose mundane life takes a drastic turn after he‘s bitten by a mysterious creature in the woods. Convinced he‘s been bitten by a werewolf, March forms his own “wolfpack” and becomes the alpha dog of Reseda. Myspace will distribute the eight episode series for free.
Myspace CEO Tim Vanderhook said, “Roger is the perfect choice to launch Myspace Entertainment. In a short period of time Roger‘s brought major brands to Myspace and is on his way to creating a slate of engaging and relevant content for the online community. Roger‘s impressive track record at Fox speaks for itself, and his addition to our growing leadership team continues to build strong and positive momentum for Myspace.”
Mincheff joins Myspace from Fox Filmed Entertainment where he served as senior VP of branded entertainment. During his tenure, he helped launch and run branded entertainment – monetising digital content across the company‘s extensive portfolio of film and television production entities.
Mincheff said, “As a proven discovery platform, Myspace has the ability to tap into the best up-and-coming talent, as well as distribute content to millions of viewers seeking fresh entertainment. People are looking to discover the next big thing – and brands like Fox and KIA have a track-record for connecting with that audience, so the opportunity for Myspace Entertainment to bridge this gap is huge.”
Mincheff will also serve as Specific Media president of original programming home to digital series ‘Jen and Barb, Mom Life‘.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
