MAM
Ground Zero Consulting unveils new brand identity
Mumbai: In a strategic move to promote Sustainability Communications, Ground Zero Consulting is excited to announce a significant transformation after being originally established in 2021 as a data research agency. The company has now dedicated itself to address the global challenges arising from the adverse effects of rampant Climate Change, thereby emerging as India’s first pure-play Climate-focussed and Sustainability Communications agency in this critical space.
Headquartered in New Delhi, Ground Zero Consulting aspires to redefine the landscape of climate and sustainability communications. The agency will advocate pro-environment and sustainable business practices among a diverse set of clienteles, including private and public stakeholders that also comprise governmental entities.
Ground Zero Consulting founder & managing editor Rahul Tekwani commented on the evolution, stating, “As a firm, we observed a growing awareness towards Climate Change when undertaking various research projects for both government and corporate sectors. It became evident that the issue is being taken seriously at both governmental and corporate levels. Over the past 12-15 months, we have diligently worked towards this transformation, witnessing the unfolding dynamics of Climate Change both domestically and globally.”
“We further anticipate a significant shift towards sustainability across various industries. There is a need to emphasize and raise widespread awareness at all levels, in addition to substantial investments by the Government in initiatives like Mission LiFE as part of the Net Zero vision. This underscores the need for a comprehensive approach in addressing climate-related challenges,” Tekwani added.
Ground Zero Consulting’s new suite of services includes Communication Strategy development, Sustainability Audits, Sustainable Branding, Global Outreach Programs, Memberships, Collaborations with associations and industry bodies, and Research and Content Creation. The agency is particularly excited about its global outreach initiative, bringing experienced communicators from developed markets in Climate Change to India. The firm’s plans to collaborate with various academia and universities are also underway.
Ground Zero Consulting will continue its operations from existing offices in New Delhi and Mumbai as the firm gears-up to make fresh announcements regarding its leadership team in the near-term. This strategic move positions Ground Zero Consulting at the forefront of the Climate and Sustainability Communications landscape, reflecting a commitment to a greener and more sustainable future.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
