iWorld
Simplified launches revolutionary AI Clips tool for effortless video content creation
Mumbai: Simplified, the leading AI content creation and collaboration platform for modern marketing teams, today announced the launch of its newest innovation – AI Clips. This groundbreaking tool leverages advanced artificial intelligence to transform long videos into viral, shareable shorts with just one click.
AI Clips ushers in a new era of efficiency and creativity for video content creation. Simply upload a video, and AI Clips goes to work automatically curating highlights, creating captions, cropping, and more to output social media-ready clips tailored to your brand. The sophisticated AI technology detects speakers, identifies key moments, and edits videos dynamically like a seasoned pro.
“We’re thrilled to introduce AI Clips to the world and revolutionise how marketing teams approach video content creation,” said Simplified co-founder Ajay Yadav. “It’s an amazing feat of technology that delivers professional quality at scale, making great video content accessible to all. With AI Clips, we’re democratising viral video creation and enabling anyone to produce shareable shorts that engage audiences, no expertise required.”
AI Clips delivers unmatched speed, convenience, and quality. Users can turn one long video into over 20 viral shorts in just minutes. The AI curation mimics a personal editing assistant, automatically finding and highlighting engaging moments. Speaker focus keeps presenters centred regardless of movement. And integrated brand settings, captions, cropping, and translations give videos a professional, on-brand edge geared for social platforms.
For modern marketing teams and creators overloaded with content needs, AI Clips is a game changer. Now compelling video shorts that stop scrolls and spark shares can be created in a fraction of the time, without the need for advanced skills. AI Clips makes video content creation not just seamless, but downright enjoyable.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
