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Comcast to take on Netflix with launch of streaming video service
MUMBAI: Comcast is taking on Netflix. The US media, entertainment and communications company has announced the launch of Xfinity Streampix, a new subscription video service that enables Xfinity video customers to instantly view favourite movies and TV shows in and out of the home, including numerous past seasons of current hit shows and full series, to multiple screens and devices including TVs (as a subscription On Demand folder), online platforms and mobile devices.
This new service complements the 75,000 TV shows and movies currently available on Xfinity On Demand, XfinityTV.com and through the Xfinity TV app.
To launch Streampix, Comcast has entered into licensing agreements with movie studios and programming providers including Disney-ABC Television Group, NBCUniversal, Sony Pictures, Warner Bros. Digital Distribution and Cookie Jar Entertainment and built a line-up of top-rated content, which is available starting this week.
Comcast senior VP, GM, video services Marcien Jenckes said, “Xfinity TV is a one-stop source for the most video entertainment on any screen and it just keeps getting better . Our goal is to consistently deliver greater value to our customers and to bring the best anytime, anywhere entertainment on multiple platforms. Streampix is another step moving TV Everywhere forward by giving customers access to an even greater library of popular choices to watch.”
Streampix is launching with programming and aims to increase the breadth of entertainment choices for Xfinity customers in the coming months to include complete seasons of TV series, popular children’s franchises and hit movies available to instantly stream across multiple platforms including TV shows 30 Rock (NBC), Grey’s Anatomy (ABC), Ugly Betty (ABC). on the film front it has deals for titles like Analyze That (Warner Bros. Pictures), Brokeback Mountain (Universal) and Stuart Little (Sony).
In the coming year, the Streampix service will be available on additional devices such as Xbox 360 and Android-powered devices. Streampix will be included as part of many Xfinity triple-play packages, Blast!+ and Blast! Extra video/high-speed Internet packages, as well as separately for $4.99 a month with other video packages, and enables the company to have greater flexibility with packaging and bundling options.
With Streampix, the Xfinity TV service is a video solution that lets users watch TV episodes of current seasons and complete past seasons of broadcast and cable shows. Xfinity TV also offers a suite of tools to personalise and manage viewing across screens for no additional charge through XfinityTV.com and the Xfinity TV app.
Xfinity TV will continue to make more entertainment choices and personalisation tools available across screens and through additional devices in the future, said Comcast.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
