Applications
ibibo mobile browser hits six mn downloads
MUMBAI: Online social network ibibo says that its iBrowser on the mobile has clocked six million downloads since its formal launch in December 2011, with 50 per cent of these coming as monthly active users.
Facebook and Zedge are the top two mobile sites followed by Getjar, Google and ibibo.
The mobile browser has been brought in India jointly by Ibibo Group and China’s leading Internet company, Tencent. Tencent in China runs the mobile browser, named as QQ Browser which has 330 million users.
ibibo iBrowser is currently available for Android, Symbian and Java based phones, which together cover 90 per cent of all mobile handsets in India. The Browser comes preloaded on multiple mobile handsets like Huawei, LG, Spice and Lemon. Users can also download iBrowser from Mobango, Android Marketplace, Getjar, Samsung Appstores, Nokia Ovi and Airtel Appstore.
iBrowser is well received by the mobile Internet community across India, the company said.
Core features of ibibo iBrowser :
– Navigation with Indian sites pre-embedded in the iBrowser and segregated as per categories.
– Search inside iBrowser is powered by Google, Yahoo and Bing.
– Users can open multiple WAP sites in different tabs (very similar to web browsers).
– Unique multi-threaded download feature, where users can check the status of all downloads in one view.
– URL auto-completion feature makes it effortless for users to access popular sites.
– iBrowser offers a feature called Night Surfing Mode that protect users’ eyes in the dark and makes extended browsing more comfortable.
– Users can customise and personalize the look of their iBrowser skin.
– iBrowser works on a free-link technology that makes wireless networks more stable.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
