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Affle appoints Rahul Roushan of Faking News as head -content services
NEW DELHI: Affle, one of Asia’s leading mobile media company, has announced the appointment of Rahul Roushan as head- content services based out of its Gurgaon office.
With this association, Affle aims to strengthen its content services and provide unique content offerings on the digital medium through innovative and appealing branded content initiatives.
Rahul Roushan, a former journalist who goes by the pseudonym “PagalPatrakar”, began his road to recognition with the success of the globally renowned news satire website – Faking News (http://www.fakingnews.com/). Faking news was originally launched in 2008 as a blog and hobby, but later with its popularity and creative content went viral to become very popular.
Said Affle CEO Anuj Kumar, “We are delighted to have a successful entrepreneur like Rahul Roushan on board, to strengthen Affle’s content offerings for consumers and brand solutions for advertisers. We see a market gap currently for original & engaging mobile content and given Rahul’s successful stints in the industry and much appreciated creativity, we are confident of filling this void. Rahul will be the driving force of our content strategy team to create differentiated branded content solutions for consumers and advertisers in the digital space.”
At Affle, Rahul will take up responsibility of leading initiatives for specialised content offerings that will appeal to consumers as well as advertisers. He will play a key role in driving the advertiser campaign solutioning business at Affle and focus on launching more differentiated branded content initiatives. In addition, Rahul and his team will continue to offer and grow fun content on Faking News, whereas the marketing, advertising, content syndication, merchandising and other commercialisation aspects will be managed by Affle through its carrier, publisher and advertiser outreach.
A post-graduate in Business Administration from IIM Ahmedabad, Rahul also had a string of diverse roles including working as a journalist at Sahara Samay and an entrepreneur where he launched a website, cricstock.com, ahead of 2007 ICC World Cup.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
