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FedEx extends PGA Tour sponsorship by five years
MUMBAI: The PGA Tour and FedEx Corp. announced a five-year extension of the shipping giant‘s umbrella sponsorship of the FedExCup, effective 2013 through 2017.
The FedExCup, which fundamentally changed the PGA Tour structure by introducing a season-long competitive and promotional platform in 2007, will continue to offer $35 million in total bonus money to players based on their finish in the points standings, including $10 million to the winner.
Beginning in 2013, the four-tournament PGA Tour Playoffs for the FedExCup will be officially called the FedExCup Playoffs.
“Since its inception in 2007, the FedExCup has transformed the competitive landscape on the PGA Tour and significantly benefitted all of our stakeholders,” said PGA Tour Commissioner Tim Finchem. It makes every FedExCup event more meaningful, adding substantial value to our tournaments, title sponsors and television partners. Most importantly, the FedExCup offers our fans more ways to engage in our sport and get excited about our players week in and week out.”
FedEx has built advertising and promotional campaigns around its sponsorship of the FedExCup as well as creative activation surrounding the Playoffs. As part of the extension, FedEx will continue to advertise in PGA Tour telecasts and other media outlets and become further integrated into the PGA Tour‘s digital and global endeavors. FedEx also plans to continue its business-building initiatives at tournaments in key markets.
In addition to the FedExCup, longstanding involvement with FedEx and the PGA Tour dates back to 1986 when it became title sponsor of the FedEx St. Jude Classic. FedEx announced last May an extension of its tournament sponsorship through 2014.
FedEx expanded its involvement with the PGA Tour in 2002 by becoming an Official Marketing Partner and then added the FedExCup in 2007 with the original six-year agreement.
MAM
Safal launches coconut water campaign with Tara Sutaria
Month-long push promotes 100 per cent tender coconut water, no added sugar.
MUMBAI: When life gets heated, Safal wants you to keep your cool, the coconut way. Safal, the horticulture arm of Mother Dairy, has rolled out a new campaign for its packaged Coconut Water, featuring Tara Sutaria, as it sharpens its pitch in the fast-growing ready-to-drink segment. The campaign, anchored in the idea of #TheSafalWayToRecharge, positions the product as a quick, natural and convenient hydration option for multiple everyday moments.
Conceptualised by Ogilvy, the month-long campaign is led by a digital video commercial (DVC) and is being amplified across Safal’s digital platforms to drive visibility and engagement. The communication shifts coconut water from a situational drink to an all-day companion spanning everything from post-workout recovery to on-the-go refreshment.
The film opens on a familiar note: fatigue after a shopping spree. Tara Sutaria’s character pauses for a break before being handed a pack of Safal Coconut Water, setting up a simple but effective narrative around instant, natural recharge. The moment pivots from exhaustion to energy, underlining the brand’s promise of effortless refreshment.
The campaign builds on changing consumer preferences, where convenience meets a growing demand for better-for-you beverages. Safal’s offering taps into this shift with 100 per cent tender coconut water, no added sugar, and sourcing from Tamil Nadu aimed at delivering consistency in taste and quality.
Having introduced packaged coconut water in 2025, Safal is now doubling down on positioning moving beyond functional hydration to embed itself in daily lifestyle routines. The messaging is clear, recharge does not need to be complicated, it just needs to be natural and within reach.
With this campaign, Safal is not just selling a drink, it is staking a claim in the evolving refreshment narrative, one sip, one moment at a time.
