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Komli Media acquires Admax to strengthen position in Asia Pacific
MUMBAI: Media technology company Komli Media announced the acquisition of South East Asian digital media network Admax Network. Admax covers six markets in the APAC region including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
The online advertising market in SEA is estimated to be worth approximately $250 -$300 million and is growing at 30-40 per cent per year. This acquisition allows Komli media to have a diverse publisher network of 4,600 local and international websites, including Admax’s exclusive sales partnership with Facebook in Thailand, Indonesia and Philippines and with MSN in Thailand.
Komli will consequently have reach of the total SEA online audience and access to the region’s local language sites along with the advantage of having access to Admax’s sales relationships with over 350 advertisers such as Sony, Citibank and Blackberry. Conversely through this acquisition, Admax will gain access to Komli Media‘s leading technology platforms and solutions across display, mobile, video, social, data, and search advertising.
Komli Media will integrate its current SEA team operating as Aktiv Digital with that of Admax’s under the Komli Media brand. With this acquisition, Komli Media will be more than 400 people strong and will service more than 1000 active advertisers across Asia Pacific with a reach of over 150 million unique monthly users.
Komli Media CEO Prashant Mehta “The strength of our teams and technology has established us as the leader in digital advertising across Asia Pacific. Admax’s deep publisher and advertiser relationships and strong team presence across key markets in South East Asia will further reinforce our position. We are delighted to have our expertise come together, allowing the combined organization to flourish as the strongest player in the region.”
Komli Media recently launched its proprietary Real-Time Bidding (RTB) platform which enables media buyers to evaluate, bid on and purchase online ad inventory on an impression-by-impression basis, leveraging data to reach their target audience with precision and scale, unlike any other platform in the region.
Admax Network CEO Mathew Ward said, “Komli Media is at the forefront of bringing leading solutions to the digital marketplace and we are thrilled to be part of their team. We are especially excited to leverage their innovative RTB, mobile and video platforms to deliver more value to our partners and deepen our presence in SEA.”
Komli Media co-founder and vice president international Akshay Garg added, “We are excited to work with the dynamic Admax team and believe there is a strong cultural fit between our two companies. With significant experience in many global media and technology companies, the Admax team will strengthen Komli Media’s competitive advantage in the region.”
Admax is headquartered in Singapore and has local offices in Indonesia, Malaysia, Philippines, Thailand and Vietnam.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
