Ad Campaigns
#VidyaHaiZaruri campaign encouraging Women of all ages towards online education
Mumbai: College Vidya, a one-stop solution for making informed online education choices, has recently launched a short film Degrees of Freedom to inspire and empower women aged 30 to 60 to take control of their lives through online education. The short film chooses the hashtag #VidyaHaiZaruri to talk about how education can play an important role in a woman’s life.
In a society that often places limitations on women, the short film Degrees Of Freedom serves as a call for action, urging women to overcome challenges through self-education and personal growth. The centrepiece of the campaign is a compelling film based on true events that share the empowering stories of housewives, married women, and mothers who faced societal challenges but transformed their lives by pursuing online education through College Vidya.
The film highlights three remarkable women who defied stereotypes, embraced the power of education, and emerged as self-reliant individuals. By focusing on these real-life narratives, College Vidya aims to showcase the transformative impact of education, sending a simple yet powerful message that women can invest in their education at any age for a brighter and more self-reliant future.
The spokesperson of College Vidya said, “We believe in the transformative power of education, and #VidyaHaiZaruri campaign is a testament to the incredible impact it can have on women’s lives. This film showcases the inspiring real-life stories of women who, against all odds, pursued education online and emerged stronger, more self-reliant, and financially independent. It’s a reminder that it’s never too late to invest in oneself and pursue one’s dreams”.
The short film is released on College Vidya’s YouTube channel. Viewers can expect to be moved by the uplifting stories of resilience, determination, and success in the face of adversity. By sharing these stories, College Vidya hopes to spark a broader conversation aligning with their film about the importance of education in empowering women and breaking barriers. To watch the complete video
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
