MAM
Heineken to receive MipTV 2012 Brand of the Year Award
MUMBAI: The television trade event MipTV which takes place next month in cannes, France has announced that Heineken will receive the 2nd annual MipTV Brand of the Year Award which will be presented in Cannes 2 April 2012.
As part of MipTV‘s Branded Entertainment Programme which runs 2-3 April, sponsored by Ogilvy And Mather, Europe‘s largest brewer Heineken has been selected to receive recognition for its commitment and innovation in the field of branded entertainment. The MipTV Brand of the Year Award will be presented to Heineken Brand senior director, global Cyril Charzat .
Through its new ‘Open Your World‘ strategy in branded entertainment, Heineken® is creating engagement in areas that are at the centre of its core consumers‘ lives.
Branded Content Marketing Association CEO Andrew Canter who is also the head of the Brand of the Year Award selection jury said, “Heineken has demonstrated leadership through compelling engagement in producing various kinds of high-level branded content in areas including Music, Football, Design and Social Media, and in particular through its international Open Your World strategy in branded entertainment.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
