MAM
Salman Khan gets 5% stake in Yatra.com
MUMBAI: Bollywood actor Salman Khan will hold around five per cent stake in travel portal Yatra.com.
He has been signed in by the portal to play the role of Mr. Yatra as it brand ambassador. Khan will be the face of Yatra.com’s new marketing campaign in India and the US.
Additionally Yatra.com will make it possible to contribute a token amount to Khan‘s NGO Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website who’s sale will be contributed to the NGO.
This association is part of the portal’s strategy to strengthen its connect with the masses and increase the brand’s recall value in tier II and tier III towns.
Yatra.com CEO and co- founder Dhruv Shringi said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”
Khan commented, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”
Yatra.com will be launching its new marketing campaign in April.
Yatra.com is positioned as a brand ‘Creating Happy Travellers’ in the market and provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.
Other investors in Yatra.com include Promod Haque‘s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group‘s Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.
MAM
DS Group expands climate strategy with full emissions audit
FY25 GHG inventory across Scope 1, 2, 3 to guide decarbonisation push.
MUMBAI: Going green is no longer a side note, it’s moving onto the balance sheet. DS Group has sharpened its climate strategy, announcing a comprehensive greenhouse gas (GHG) inventory for FY 2024–25 that will map emissions across Scope 1, Scope 2 and key Scope 3 categories, covering everything from direct operations to supply chain activity.
Timed with Earth Day, the move signals a shift from broad sustainability commitments to data-led execution. By identifying where emissions are concentrated, the company aims to move towards targeted interventions rather than incremental fixes.
The audit spans direct emissions, purchased energy and upstream supply chain inputs areas often harder to quantify but increasingly critical to corporate climate strategies. The objective is to pinpoint the biggest emission drivers and embed climate considerations into everyday decision-making, from operations to expansion plans.
Aligned with India’s updated Nationally Determined Contributions (NDCs), the roadmap centres on three pillars: decarbonisation, resource efficiency and responsible growth. This includes accelerating renewable energy adoption to reduce product carbon intensity, alongside integrating circular economy practices to improve water and material use.
A notable element of the strategy is its focus on indirect impact. By working with supply chain partners on sustainable sourcing, the company is attempting to address emissions beyond its immediate control, an area where many corporate plans still fall short.
Internally, the push is backed by governance metrics that include zero regulatory non-compliance, no product recalls linked to quality issues, 100 per cent pay parity and zero data breaches indicators the company positions as part of its broader sustainability framework.
Going forward, all major investments will be assessed through a climate-risk lens, signalling a tighter integration of environmental considerations with business growth.
In an industrial landscape where sustainability often sits at the margins, the DS Group’s approach suggests a recalibration treating climate not as a compliance box, but as a core operating principle shaping how the business grows.
