MAM
Maxus wins Manappuram Gold Loan’s print mandate
MUMBAI: Media agency Maxus has won the print mandate for Manappuram Gold Loans.
Maxus’s Bangalore office will get to service the account from June.
The mandate was earlier being handled by Lintas.
Maxus already handles the non-print media mandate for Manappuram since May 2010.
A player in the non-financial banking service (gold loans) category, Manappuram as a brand has adopted a strategy revolving around brand ambassadors with a strong regional appeal, who talk to the masses in their own language and educate them about gold loans.
Mohanlal and Akshay Kumar are some of the celebs on board.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
