MAM
Entrepreneur Mahendra Jangir launches HEARFIT: A premium accessories brand
Mumbai: Mahendra Jangir, former founder of Hearmo, re-enters the tech scene with the unveiling of his latest venture, HEARFIT. The tagline “we connect, we thrive” signifies the brand’s commitment to delivering cutting-edge technology and sophisticated aesthetics across four distinctive product categories.
HEARFIT introduces a diverse line-up of categories designed to meet diverse consumer needs:
HEARBUDS: Merging design with advanced audio technology, Hearbuds promise an immersive audio experience, setting a new benchmark for ear-worn devices. Whether you’re a music aficionado or on the go, Hearbuds aim to deliver the perfect auditory companion.
WRISTIME: Redefining high-end smartwatches, Wristime seamlessly blends aesthetics with advanced functionalities. It promises to be a comprehensive wearable that integrates into the modern lifestyle, catering to both fitness enthusiasts and tech-savvy professionals.
EARTUNE: Providing a personalised and comfortable audio experience tailored to individual preferences, Eartune offers a revolutionary approach to personal wired audio. Whether you’re in the office, commuting, or enjoying downtime, Eartune is designed to elevate your audio journey.
WARGER: In the realm of chargers, Warger merges practicality with innovation. It offers a stylish solution to the common challenge of device battery life, providing users with a convenient and stylish way to stay powered up on the go.
Each category promises something unique, reflecting HEARFIT’s commitment to pushing the boundaries of possibility in the premium accessories space.
HEARFIT founder Mahendra Jangir states, “HEARFIT is a vision to connect and thrive in the world of premium accessories. We believe in pushing the boundaries of innovation and style to deliver products that resonate with our consumers’ diverse needs.”
Meet the all new HEARFIT –
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
