Applications
Discovery Kids launches in Philippines on SkyCable
MUMBAI: Discovery Networks Asia-Pacific has launched Discovery Kids on SkyCable in the Philippines.
In addition, its popular global lifestyle channel TLC will now reach a broader subscriber base with its move to SkyCable‘s Silver Pack.
Discovery Networks Asia-Pacific senior VP, head of content Kevin Dickie said, “With the entry of Discovery Kids and expansion of TLC, our portfolio in the Philippines now includes something for everyone from young to old. Both brands deliver on our brand promise to provide quality programming and provides our audience with an opportunity to explore their world from the comfort of their homes.”
SkyCable COO Rodrigo P. Montinola said, “SkyCable takes pride in being one of the first to launch Discovery Kids in the Philippines. We are now the only operator in the country to carry all of the Discovery networks available in the region. With the launch of Discovery Kids, we have strengthened the edutainment push amongst kids. TLC is one of the most popular travel and lifestyle channels in the Philippines and we are delighted that even more SKYCable subscribers can now enjoy the channel though SKYCable Silver.”
Discovery Kids is offering content that combines learning and entertainment. The aim is to offer children a fun and entertaining way to satisfy their natural curiosity and explore their world with stimulating and imaginative programming. The channel looks to help children develop their cognitive, social, emotional and personal skills, bringing families together by promoting co-viewing with parents.
The target audience for Discovery Kids is kids four to twelve years old and their parents with the core target audience being kids seven to ten years old.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
