MAM
Ogilvy wins Digital & Interactive Grand Prix
VARCA, GOA: Ogilvy India has scooped up the Grand Prix for the Creative Abby Awards in the Digital & Interactive category. The agency won it in the Online Integrated campaign sub-category for their ‘Photographs Case‘ creation for Fox Crime.
Ogilvy bagged 7 Gold, 5 Silver and 3 Bronze metals. The agency won Gold for their work for Fox Crime, Mentos Sour Marbles and ITC Maurya New Delhi in different categories. It also picked up Silvers for Asthma Society of India, Mentos Sour Marbles, Vodafone, WWF, Future Genrali Smart Life Insurance and Bronze for Euroair, Optic gallery and Pond’s Age Miracle.
There are 12 categories in the Creative Abbys this year, which include ambient, direct, design, film, film craft, integrated, digital and mobile, OOH, print, print craft, radio and radio craft. Out of the 12 categories, awards in three categories- Design, Direct and Digital and Interactive were presented today.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
| Ogilvy India | 1 | 7 | 5 | 3 | 16 |
| DDB Mudra Group | 1 | 3 | 4 | 8 | |
| Leo Burnett | 1 | 2 | 3 | 6 | |
| Jack In The Box Worldwide | 1 | 1 | 2 | ||
| Sapient Nitro India | 1 | 1 | 2 | ||
| Taproot India | 4 | 3 | 7 | ||
| Grey India | 3 | 6 | 9 | ||
| Maxus India | 3 | 4 | 7 | ||
| Creativeland Asia | 3 | 3 | |||
| BBDO India | 2 | 4 | 6 | ||
| Alok Nanda and Company | 2 | 3 | 5 | ||
| Grant McCann Erickson | 2 | 2 | |||
| Out Of The Box | 1 | 2 | 3 | ||
| Webchutney | 1 | 1 | 2 | ||
| Interface Business Solutions | 1 | 1 | 2 | ||
| JWT India | 1 | 1 | 2 | ||
| The Flagship Advertising | 1 | 1 | 2 | ||
| M&C Saatchi | 1 | 1 | 2 | ||
| Indigo Consultin | 1 | 1 | |||
| Contract Advertising India | 1 | 1 | |||
| AgencyDigi Communications | 3 | 3 | |||
| Happy | 2 | 2 | |||
| BC Web Wise | 1 | 1 | |||
| Wunderman International | 1 | 1 | |||
| Digitas India | 1 | 1 | |||
| Eleven Brandworks | 1 | 1 | |||
| Publicis Communications | 1 | 1 | |||
| Group M – Dialogue Factory | 1 | 1 | |||
| XOX Design (A Division of The Flagship Advertising) | 1 | 1 | |||
| Beehive Communication | 1 | 1 | |||
| Total | 1 | 11 | 39 | 50 | 101 |
DDB Mudra Group won one Gold metal for Steadfast Shredders, three Silvers for Star Movies, Sanctuary, Lass Natural Cosmetics and four Bronze for Coffee Gold, Sanctuary Asia and Emirates.
Leo Burnet took home 1 Gold, 2 Silver and 3 Bronze metals.
The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.
Click here to open creative abby Awards‘ list.
Brands
Manindra Mohan joins CoinDCX as SVP & head – data & analytics
Former Amazon and Unacademy analytics leader to scale crypto insights
MUMBAI: India’s crypto exchange CoinDCX has appointed Manindra Mohan as SVP and head of data and analytics, bringing on board a seasoned data strategist at a time when the country’s digital asset market is entering a decisive phase.
In his new role, he will steer enterprise-wide data science, analytics and business intelligence initiatives. His mandate spans product, growth, risk and customer experience, with a clear brief to embed data-led decision-making into the company’s core as it scales across India and beyond.
Announcing the move, Mohan said he was “thrilled” to join CoinDCX, calling the Indian crypto market pivotal and ripe with opportunity. He thanked co-founders Sumit Gupta and Neeraj Khandelwal, along with Mridul Gupta, for the opportunity to help shape what he described as the future of finance.
He noted that architecting data solutions for a 24 hour global asset class presents a formidable challenge. Yet, he added, the chance to redefine financial access and drive crypto adoption “across every pin code in India” makes the task compelling.
Mohan arrives with nearly two decades of experience across technology, media and digital platforms. Before CoinDCX, he served as head of data science, analytics and BI at Carousell Group. Prior to that, he was SVP and head of analytics at Unacademy, where he built and scaled the analytics and insights function supporting product, sales, marketing and finance teams.
His earlier stints include heading analytics for Amazon prime video in India, where he oversaw data across product, acquisition, engagement and content, as well as serving as senior manager data sciences and advanced analytics at VMware and senior manager marketing and digital analytics at Dell Technologies. He began his career as senior business analyst at Cognizant, working on large scale crm and analytics implementations for global clients.
Colleagues describe Mohan as a builder of teams as much as models. From managing global analytics rollouts to leading large cross functional units, he has consistently combined statistical rigour with commercial instinct.
At CoinDCX, that blend could prove timely. As crypto exchanges navigate regulation, volatility and rising user expectations, data is no longer a back office function. It is the compass. With Mohan at the helm of analytics, CoinDCX is betting that sharper insights will translate into deeper trust and broader adoption in a market that never sleeps.
